Exploiting it effectively is almost as important as defending it. However, even companies operating in the so-called ‘old economy’ can no longer afford to neglect their IP portfolios.
We advise on IP licensing agreements across all of the industry sectors we specialise in, including Media & Entertainment, Hospitality & Leisure, Sport, and Retail & Fashion. So, for example, we analyse portfolios of IP rights and licences as part of the due diligence process for internal company reviews, restructurings, disposals and acquisitions.
We also help owners with the structuring and licensing of IP rights to enable them to fully exploit their commercial value, providing advice on how to conduct audits of rights to help you understand what you hold and where there are gaps in protection. We also prepare IP portfolios for sale, investigate IP rights that are being acquired and draft licences and assignments of such rights.