Philip Herbert debates ‘Ethics in Marketing’14th November 2012
St Brides Church on Fleet Street welcomed a selection of senior marketing professionals to debate ‘Ethics in Marketing’ in anticipation of the Leveson report.
The event was organised by the Worshipful Company of Marketors, the panel featuring a selection of marketing virtuoso’s as business man Sir Paul Judge, Marketing Week editor Ruth Mortimer and Hamlins partner Philip Herbert. The panel event was chaired by journalist and broadcaster Ray Snoddy, OBE who kept proceedings under control.
In ‘Question Time’ style, the audience were invited to pitch questions to the panel who debated such topics as ‘Can a brand have different values from the company behind it?’ and ‘Is is right for Unilever to sell Lynx, objectifying women and Dove, celebrating feminine diversity’. The debate was bought to a close with a question from Ray Snoddy to the panel ‘Has the Leveson Inquiry already done its work by raising awareness of poor journalistic practice or is statutory regulation required?’
As the panel consisted of both seasoned professionals as well as fresh young talent it was a lively and interesting debate.
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