Hamlins takes lead role in launch of Tie Break Tens Tennis Series4th January 2016
Tie Break Tens is a new “2020 like” fast format of tennis has been one of the most exciting and talked about new addition to the tennis industry for years. Its first live event took place on 5th December 2015 at the Royal Albert Hall in London and was broadcast live by Sky Sports. The tournament finished in an exciting final with rising star Kyle Edmund beating Andy Murray to walk away with the $250,000 prize money.
Hamlins was the sole legal advisor on the structuring, protection and launch of this new tennis format and series. Hamlins lead the entire matter from negotiating with players such as Andy Murray, agreeing a promoter agreement with IMG, structuring the IP and commercial rights, drafting the new sporting regulations, and securing Sky Sports to broadcast the event live.
Hamlins’ Partner, Matthew Pryke also took the lead as the Tournament Director at this first event. There are plans to host further events at other locations in 2016.
Matthew Pryke said:
“It was fantastic to be so centrally involved in one of the most exciting new additions to the tennis industry for years. This is another incredibly high profile instruction for our market leading Sports practice.”
MTB Ventures MD Gary Millner commented:
“Matthew and his expert team were critical to the structuring and launch of Tie Break Tens. Hamlins understand the sports market and have a keen eye on the commercial goal.”
See live interviews and coverage from the event including Andy Murray, John McEnroe , Tim Henman and Pat Cash as well as Hamlins Partner Matthew Pryke.