Hamlins’ partner comments on the competition in the online retailing industry in The Grocer

Hamlins’ IP, technology and media partner Julian Ward comments in the Grocer on Walmart acquiring Amazon’s rival, Jet.com:

“Competition is fiercer than ever in the online retailing industry, as Walmart has acquired Amazon’s up-and-coming rival Jet.com for approximately £3.3bn. Walmart’s online sales have long been lagging behind Amazon’s, but the innovation and expanding customer base that Jet.com will bring to the table could make this sizeable investment a real success. Despite Amazon’s skills in analytics and the use of data, Jet.com has been expanding at an impressive pace as they have been undercutting Amazon’s prices on a large range of products. The desire for success in e-commerce makes it likely that this kind of bold and strategic move, particularly by incumbents in the market, will become increasingly frequent as retailers realise what it will take to shake up this vast industry.”

The comment was first published in The Grocer on 20 August 2016.