Hamlins’ partner Chris Hutchings analyses Didier Drogba’s legal action against the Daily Mail in PR Week29th April 2016
The claims made against ex-Chelsea striker Didier Drogba have highlighted serious concerns about reputational damage and the knock-on effect this can have – in this case putting a significant question mark over his charity’s credibility.
Having set up the Didier Drogba Foundation in 2007 with the aim of providing healthcare and education in Africa, the footballer is now facing claims from the Daily Mail which has reported that a mere one per cent of the £1.7m funds raised by the Didier Drogba Foundation in the UK has gone to help good causes.
In his article published in PR Week, Reputation and Defamation Partner Chris Hutchings believes that it would be a good time for Didier Drogba to concentrate on a crisis-management PR strategy while continuing legal proceedings.
Read the full article here: