Hamlins advises Peekaboo on mobile content business acquisition

Hamlins LLP is delighted to announce that it has advised Peekaboo Investments Limited (Peekaboo), a London-based holding and investment company specialising in mobile affiliation platforms, on the acquisition of a mobile content business.

As part of this build and growth strategy, Peekaboo has acquired from Australian listed company MokoMobi Ltd all of its UK based mobile content business. The consideration, which is confidential, included an initial payment and a post-sale earn-out based on performance.

Peekaboo’s subsidiary companies are uniquely focused on providing solutions for mobile traffic identification, conversion, monetisation and repeat custom. Peekaboo operates the UK’s leading mobile affiliation platform, and is building a complimentary mobile advertising network together with a mobile social network. Peekaboo’s strategy is to grow and develop solutions organically, and also to acquire those platforms & skills through external sources.

Sara Carpenter, Corporate Associate at Hamlins, was the lead advisor.

Daniel Bellau, Head of Corporate at Hamlins, said “We are delighted to have advised our long standing and valued client Peekaboo on this important investment opportunity. We look forward to continuing to assist them in achieving their strategy”.

Hamlins LLP is a long established and well-renowned commercial law firm based in London’s West End. The firm has expertise in a wide range of sectors including Media, Music, TV, Retail, Travel and Leisure, Sport and Property, and provides corporate legal services to major brand names, growing SMEs and entrepreneurs, both nationally and internationally.

For further information contact Sara Carpenter on 020 7355 6066 or Daniel Bellau on 020 7355 6101