We act for brand owners, licensees and agencies in relation to the exploitation of many valuable brands.
We have many years of experience in this area, including managing a global brand licensing and merchandising programme for the largest toy producer in the world. We also advise a number of other clients, ranging from new to very established brands, in relation to all aspects of brand licensing and merchandising.
Our extensive experience enables us to fully appreciate the commercial and legal issues involved in every deal. Further, our experience in the legal aspects of intellectual property in emerging markets and manufacturing in the Far East means that we are particularly well-placed to meet all of our clients' overseas needs.
Our work includes:
- Managing brand licensing programmes worldwide
- Franchising
- Endorsement
- Distribution
- Tracing and taking action against manufacturers of counterfeit goods