If you market in this way it is important that your marketing database is accurate. We advise you to maintain separate lists for personal and business e-mail addresses where appropriate. Individual recipients should be given the opportunity to be removed from your database each time you send them mail and opt in consent should be obtained for all new customers. Remember too that existing data protection laws already regulate the processing of an individual’s personal data. Contact us if you would like individual guidance on how to make sure your direct electronic marketing methods comply with all the relevant laws.
The contents of this article are intended for general information purposes only and shall not be deemed to be, or constitute legal advice. We cannot accept responsibility for any loss as a result of acts or omissions taken in respect of this article.